About Us

HLBC otherwise known as Hock Leng Biz Channels Pte. Ltd. originated from a humble fishery family business — Hock Leng Fishery Supplier, in the wet market that is still ongoing since 1969.

After 50 years of operation, the 3rd generation decided to diversify the business, but at the same time preserve the heritage left by our forefathers.

HLBC is led by a core team of enthusiastic, hard-working and passionate individuals who are dedicated, professional and multi-talented in their own expertise. Our team believe that a successful business depends on relationships built on trust and a shared passion to deliver “Quality” at all times.

At HLBC, we promise to work hard on the best sourcing practices and highly sustainable quality products for our customers. In this time of change and new opportunities, we’re now working to digitize our business. We aim to retain our core values of being honest and down to earth, and synergize it with a modern-day digital business.

HLBC products continue to be enjoyed by many Singaporeans as well as popular establishments: hawkers, wet markets, and restaurants. It is our source of pride and joy that more and more people get to experience and enjoy our products, not only here, but hopefully in the Asia-Pacific region in the near future as well. As such we are learning and growing and to meet the demand of the different sectors and areas.

This new decade, 2020, has us challenging ourselves to be at the forefront of the industry. We emphasis on investing in human capital, business processes, and digital infrastructure to ensure that we have what it takes to meet our customers’ needs now and in the future:

  1. Digitalize the industry
  2. Setup processing system and establish sustainability
  3. Serving the people
  4. Attract and groom the new generation
  5. Be Transcend - to quickly respond to the market's changing needs