About Us

At HLBC, We’re all family.

Keeping our customers’ gourmet experience and health in mind, we ensure that every batch of snacks is made with lots of love and zero preservatives.
Try them today!

HLBC Timeline

Hock Lee Fishery started as a small venture, drawing from the rich bounty of the sea with a commitment to sustainability and community. We started as a family venture rooted in the rich traditions of the sea, emphasising sustainability and community. Through generations, our unwavering commitment to quality and innovation propelled them to become leaders in the industry
Group 522
Hock Lee Fishery sought a more dynamic channel to educate people about seafood, adopting the name Hock Leng Biz Channels (HLBC) for this new venture. They began experimenting with seafood snacks, believing these to be a fun and accessible way to engage consumers. This strategic shift allowed them to blend their rich heritage with innovative approaches to seafood enjoyment, reaching a broader audience
Oct 2022
In October 2022, Hock Leng Biz Channels (HLBC) took a significant step forward by opening their first pop-up store at Harbourfront Centre. This launch not only marked a new milestone but also instantly captivated the public, successfully broadening their reach and deepening people’s connection with innovative seafood products
Group 522 (1)
Hock Leng Biz Channels (HLBC) expanded further by opening their first official shop on Bugis Street. This new location made their renowned seafood snacks even more accessible to the public, cementing HLBC’s presence in the heart of a bustling shopping district
March 2023, Takashimaya
Hock Leng Biz Channels (HLBC) continued their expansion by setting up a pop-up store in Takashimaya. This move placed their popular seafood snacks right in the center of a premier shopping destination, further increasing their visibility and accessibility
Food fiesta Taka June 2023
Hock Leng Biz Channels (HLBC) featured their pop-up store at the Food Fiesta in Takashimaya, showcasing their popular seafood snacks to a larger audience. This event provided an excellent platform for HLBC to connect with food enthusiasts and further solidify their reputation in the culinary community
Jan 2024 CNY taka atrium
Hock Leng Biz Channels (HLBC) not only set up a special pop-up store in the Takashimaya Atrium but also caught the attention of Mark Lee. The renowned personality visited their store, interviewing the team and featuring their products, which significantly boosted their visibility and appeal to a wider audience
Untitled design - 2024-04-18T181612
Embracing a bold new direction, Hock Leng Biz Channels (HLBC) underwent a rebranding to become Heritage Lagoon. This change introduced vibrant colors and a new name that reflects their deep-rooted history (“Heritage”) and their specialty in seafood (“Lagoon”). This rebranding aimed to better capture the essence of their offerings and their commitment to tradition and innovation in the seafood industry
Hock Lee Fishery started as a small venture, drawing from the rich bounty of the sea with a commitment to sustainability and community. We started as a family venture rooted in the rich traditions of the sea, emphasising sustainability and community. Through generations, our unwavering commitment to quality and innovation propelled them to become leaders in the industry
Hock Lee Fishery sought a more dynamic channel to educate people about seafood, adopting the name Hock Leng Biz Channels (HLBC) for this new venture. They began experimenting with seafood snacks, believing these to be a fun and accessible way to engage consumers. This strategic shift allowed them to blend their rich heritage with innovative approaches to seafood enjoyment, reaching a broader audience
In October 2022, Hock Leng Biz Channels (HLBC) took a significant step forward by opening their first pop-up store at Harbourfront Centre. This launch not only marked a new milestone but also instantly captivated the public, successfully broadening their reach and deepening people’s connection with innovative seafood products
Hock Leng Biz Channels (HLBC) expanded further by opening their first official shop on Bugis Street. This new location made their renowned seafood snacks even more accessible to the public, cementing HLBC’s presence in the heart of a bustling shopping district
Hock Leng Biz Channels (HLBC) continued their expansion by setting up a pop-up store in Takashimaya. This move placed their popular seafood snacks right in the center of a premier shopping destination, further increasing their visibility and accessibility
Hock Leng Biz Channels (HLBC) featured their pop-up store at the Food Fiesta in Takashimaya, showcasing their popular seafood snacks to a larger audience. This event provided an excellent platform for HLBC to connect with food enthusiasts and further solidify their reputation in the culinary community
Hock Leng Biz Channels (HLBC) not only set up a special pop-up store in the Takashimaya Atrium but also caught the attention of Mark Lee. The renowned personality visited their store, interviewing the team and featuring their products, which significantly boosted their visibility and appeal to a wider audience
Embracing a bold new direction, Hock Leng Biz Channels (HLBC) underwent a rebranding to become Heritage Lagoon. This change introduced vibrant colors and a new name that reflects their deep-rooted history (“Heritage”) and their specialty in seafood (“Lagoon”). This rebranding aimed to better capture the essence of their offerings and their commitment to tradition and innovation in the seafood industry